OVER 40 ALPHA TRANSFORMATION: PHIL WINTERS We highlight our 45-year-old Australian brother who’s down 66 lbs and on his way to Alpha Zone. Check out the story of Phil Winters…     “Before the brotherhood I was lost looking for a direction...

OVER 40 ALPHA TRANSFORMATION: CESAR DENIZ We highlight our 52-year-old American brother who lost 5 inches on the belly and 4 pant sizes since starting O40A. Check out the story of Cesar Deniz!     “Life before O40A was tough. Poor exercise...

OVER 40 ALPHA TRANSFORMATION: DEMETRIUS TAYLOR We are turning the spotlight on our 48-year-old American brother who lost over 60 pounds, off his blood pressure medication, and becoming a more confident Alpha! Check out the story of Demetrius Taylor…     “My...

OVER 40 ALPHA TRANSFORMATION: MURRAY FLEMING We highlight our 59-year-old Australian brother who’s down with 15 kg in just 17 weeks on the One Year to Alpha challenge. Check out the story of Murray Fleming!     “I was on the slide...

Daily Rituals: Well-Groomed People take notice of those who hold themselves to higher standards. They hold themselves up well, look and act confident and turn heads. Part of that equation is taking the time to groom yourself daily. Well-Groomed It is easy...