Guiding Behaviors: Can Control His Emotions They say there are two brains within us… The thinking brain… And the feeling brain. You may know all the benefits of working out and not eating cake for breakfast but the feeling brain is often...

OVER 40 ALPHA TRANSFORMATION: DAVID BELNICK We turn the spotlight on our 51-year-old British brother who lost 13lbs and 6% BF in the first 90 days! Read the story of David Belnick…     “Before O40A I was around 73 kg (heavy...

Potential For Growth: Acknowledging Weaknesses As a “man” we’re told to be tough… Don’t show emotions… Be strong. But that’s an archaic way to be in the world. The new wave of man is one who can use a whole range of...

OVER 40 ALPHA TRANSFORMATION: SCOTT MULHOLLAND We are featuring our 47-year-old American brother who now weighs less than 200lbs for the first time since he was in high school. He is officially carrying out in the ALPHA ZONE! Check the story of...

Life Of Authenticity: Speak Your Truth Speaking your truth isn't always effortless. It requires an understanding of your thoughts and feelings with the confidence and conviction to express yourself even if uncomfortable. Speak Your Truth The oldest part of our brain is...